In brief
On 1 August, Trump Media & Technology Group will deliver instant updates from its highest‑ranking accounts, including former President Donald Trump, to paying institutional clients. The new feed, dubbed Truth API, promises millisecond‑latency transmissions 24/7, addressing traders’ need for rapid market signals. While the company has yet to disclose pricing, analysts note that the move could create a steady revenue stream for an otherwise loss‑making venture and potentially give the president a direct financial stake in each post. The service underscores the unique overlap between Trump’s corporate interests and his public role, raising questions about fairness and regulatory implications for market‑moving information. By blocking unauthorized scraping, Trump Media may also push firms into paying for official data while preserving the integrity of its content.
Trump Media & Technology Group, owner of the social‑network Truth Social, will offer a paid, instant‑post data feed to institutional clients from 1 August.
The feed, named Truth API, promises millisecond delivery of posts from the platform’s highest‑ranking accounts – a category that currently includes former President Donald Trump, who has the most followers on the app.
Financial traders, who can lose money over seconds, will find the new service attractive. Until now, firms have had to monitor the app manually or scrape its content in ways that the company says it will soon block.
The move could create a steady profit stream for the company, which has been loss‑making. Kevin McGurn, the interim CEO, said the service would allow the firm to capture value from market signal movements and stay competitive.
The price of the feed has yet to be announced. However, the feed will operate 24‑hour days and 7‑day weeks, delivering real‑time posts.
If Trump’s posts are included in the paid feed, it would be unprecedented, as the president’s own remarks could directly generate revenue for his company. Mark Spiegel of Stanphyl Capital Management warned that traders might fall behind if they did not pay for instant access, yet he noted that Trump’s posts make up only a small portion of overall market drivers.
Legal experts say the platform can tier its distribution without breaching securities law, but questions remain about fairness and potential regulatory oversight.
The White House declined to comment, while the BBC is awaiting Trump Media’s clarification on whether presidential posts will be part of the paid service.
Additional reporting by Osmond Chia.
